2014.08.19

團結是力量

 

今天的成功是明天成功的敵人！

Today‘s success is the enemy of tomorrow‘s success!

  你有沒有想過，為什麼超級成功的公司，如諾基亞和柯達突然失去自己的優勢？不然怎麼可能像科幻準將電腦，根德，中道，新聞周刊和寶麗RMS可能會失敗？

難道他們沒有雄厚的研發資源，優秀員工和專業知識？是的，但是他們還有另外一個共同點：他們都錯過了那一刻時，他們應該已經離開了他們的成功之路，以重新思考自己的商業模式。他們錯過了基本的創新，因為他們太忙管理日常業務，服務現有客戶 - 而不是展望未來的機會。換句話說，今天的成功是明天成功的敵人！

  創新週期轉動速度比以往任何行業都快，創新才能提高產品服務的價值或降低成本，因此創造了競爭優勢。例如，蘋果，其創新性的新產品，創建一個顧客的高度覺知的價值。戴爾通過建立按訂單流程降低成本及營運資金。

  但是，即使它的重要性是無可爭議的，但對創新有許多誤解。三個流傳的神話：

第一，創新的思想是無中生有。

第二，大的成功，需要很大的資源。

第三，創新突破需要迷人的技術。

幸運的是，他們都錯了！

  由於不正確的管理行為與組織抗力，改革措施70％以上注定失敗！因此，請記住以下幾條規則：

首先，同一時間只實施一個模式。

其次，明確傳達變革的必要性。

第三，創新需要時間，不要過分強調短期關鍵績效指標。

第四，獲得最高管理層的承諾。如果沒有他們的支持，創新，是注定要失敗的！

  然而，創新並不一定是對新技術，過多的研究和開發，或有關創建全新的思路。在大多數情況下，創新是學習別人，重塑自己模式，不只是技術。這可以在一個結構化的過程中開始，形成觀念，整合來實現：你分析你的商業模式，應用創新模式，檢查是否有矛盾的地方，並謹慎實施- 牢記成功的因素和陷阱。

你準備好，然後徹底改變自己的想法吧？

站在巨人的肩膀上嘗試創造性學習！

大處著眼，並認為不同。別人做到了，自己為什麼不能？

  Have you ever wondered why hyper successful companies like Nokia or Kodak suddenly lose their edge? Or how could firms like Commodore Computers, Grundig, Nakamichi, Newsweek or Polaroid possibly fail? Did they not have abundant R&D (Research & Develop) resources, top employees and profound knowledge of their markets? Yes, but they had another thing in common: They all missed the moment when they should have left their successful path to rethink their business model. They missed out on radical innovation because they were too busy managing daily business and serving current clients – instead of envisioning future opportunities. In other words: Today‘s success is the enemy of tomorrow‘s success!

  The innovation cycle spins faster than ever in nearly all industries.

Innovation either increases the customer value of a product or service or it lowers their costs and therefore creates a competitive advantage. Apple, for instance, creates a high perceived customer value with its innovative new products. And Dell reduces its costs and working capital through build-to-order-processes.

  But even though its importance is undisputed, there are many misconceptions about innovation. Three myths are particularly pervasive:

First, innovation stems from ideas nobody has had before.

Second, big success requires big resources.

And third, innovation breakthroughs are always based on fascinating technologies.

Luckily, they are all wrong!

  Thanks to incorrect management behavior and organizational resistance more than 70% of all change initiatives fail! Therefore, keep a few rules in mind:

First, only implement one business model at the time.

Second, clearly communicate the new business model and the need for change.

Third, don’t overemphasize short term KPIs. Innovation needs time.

Fourth, get top management commitment. Without their sponsorship’s business model innovation is doomed to fail!

  Yet, innovation is not necessarily about new technologies, excessive research and development, or about creating completely new ideas. Most of the time, innovation is about learning from others and reinventing your model – not just your technology. This can be done in a structured process of initiation, ideation, integration, and implementation: You analyze your business model, apply innovation patterns, check for inconsistencies and start implementing carefully – keeping in mind success factors and pitfalls.

Are you ready then to revolutionize your own idea?

Try to creatively learn from the giants whose shoulders you are standing on!

Think big and think different. People did it – so why can‘t you?